Privacy Policy

1. Introduction and Overview

MacroSnap AI ("we," "our," "us," or the "Company") is committed to protecting your privacy. This comprehensive Privacy Policy ("Policy") explains how we collect, use, disclose, process, store, retain, transfer, and safeguard your information when you download, access, or use our mobile application ("App") and all related services, features, and content (collectively, the "Services").

By downloading, accessing, or using our Services, you expressly consent to the collection, use, disclosure, processing, storage, retention, and transfer of your information, including your personal information, as described in this Policy. If you do not agree with the terms of this Policy, please do not download, access, or use our Services.

This Policy applies to all users of our Services, regardless of location. This Policy is incorporated into and subject to our Terms of Service. Any capitalized terms not defined in this Policy shall have the meanings ascribed to them in the Terms of Service.

2. Legal Basis for Processing Information

We process your information based on the following legal grounds:

• Consent: Where you have explicitly consented to the processing of your personal information for one or more specific purposes. By using our Services, you consent to our collection, use, and processing of your information as described in this Policy.
• Contractual Necessity: Where processing is necessary for the performance of a contract to which you are a party, specifically, our Terms of Service.
• Legitimate Interests: Where processing is necessary for the purposes of our legitimate interests, such as improving, customizing, and developing our Services, marketing new features or products, preventing fraud, and promoting safety.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

3. Information We Collect

We may collect the following categories of information:

4. Methods of Collection

We collect information in the following ways:

• Direct Collection: Information you provide when you create an account, fill out forms, upload content, communicate with our AI coach, or interact with our Services.
• Automated Collection: Through cookies, pixels, web beacons, and similar technologies that automatically collect information when you use our Services.
• Third-Party Sources: Information we receive from third-party services that you connect to our Services, such as fitness trackers, social media platforms, or payment processors.
• Device Permissions: Information we collect based on the permissions you grant to our App, such as camera access, photo library access, or location services.
• AI Processing: Information derived from our AI analysis of the content you provide, such as nutritional information extracted from food images.

5. How We Use Your Information

We use your information for the following purposes:

6. Information Sharing and Disclosure

We may share your information with the following categories of recipients:

7. Data Retention and Deletion

We retain your information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The duration of your relationship with us
• The existence of other ongoing processing activities
• Our legal obligations under applicable law
• Recommendations of relevant supervisory authorities
• Our legitimate business needs
• The sensitivity of the data

When you delete your account, we may retain certain information to comply with legal obligations, resolve disputes, enforce our agreements, support business operations, and continue to improve and develop our Services. We will take commercially reasonable steps to de-identify or anonymize retained data when the purposes of processing have been satisfied and retention is no longer required or permitted.

8. Data Security

We implement reasonable and appropriate technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, use, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

The security measures we employ include:

• Encryption of sensitive information in transit and at rest
• Access controls and authentication requirements
• Regular security assessments and vulnerability testing
• Staff training on privacy and security practices
• Incident response procedures
• Physical security controls for our facilities

You are responsible for maintaining the security and confidentiality of your account credentials and for restricting access to your device. You agree to notify us immediately of any unauthorized access to or use of your account or any other breach of security.

DESPITE OUR SECURITY MEASURES, WE CANNOT AND DO NOT GUARANTEE THAT YOUR INFORMATION WILL NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED AS A RESULT OF A BREACH OF ANY OF OUR PHYSICAL, TECHNICAL, OR ADMINISTRATIVE SAFEGUARDS. WE EXPRESSLY DISCLAIM ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ENSURING, GUARANTEEING, OR OTHERWISE OFFERING ANY DEFINITIVE PROMISE OF SECURITY IN CONNECTION WITH YOUR INFORMATION OR USAGE OF OUR SERVICES.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from the laws of your country. By using our Services, you expressly consent to the transfer of your information to countries outside of your country of residence, including the United States.

When we transfer your information internationally, we take appropriate safeguards to ensure that your information remains protected in accordance with this Policy. These safeguards may include implementing standard contractual clauses approved by relevant regulatory authorities, relying on adequacy decisions issued by regulatory authorities, or obtaining your consent for such transfers where required.

10. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include:

• Access: The right to request a copy of the personal information we have about you.
• Correction: The right to request correction of inaccurate personal information.
• Deletion: The right to request deletion of your personal information in certain circumstances.
• Restriction: The right to request restriction of processing of your personal information.
• Data Portability: The right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
• Objection: The right to object to processing of your personal information in certain circumstances.
• Withdraw Consent: The right to withdraw your consent at any time where we rely on consent to process your information.
• Complaint: The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us at support@macrosnapai.com. We will respond to your request within the timeframe required by applicable law. We may require specific information from you to help us verify your identity and process your request.

Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision.

11. Analytics and Advertising

We may use third-party analytics services and advertising networks to collect information about your use of our Services, display advertisements to you, and track the performance of advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify your device when you use our Services and when you visit third-party websites or apps.

By using our Services, you consent to the processing of data about you by these analytics providers and advertising networks in the manner and for the purposes set out in this Policy. For more information about how these entities use your information, please refer to their respective privacy policies.

12. Children's Privacy

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us at support@macrosnapai.com. If we become aware that a child under 18 has provided us with personal information without parental consent, we will take steps to remove such information and terminate the child's account.

13. California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and other California privacy laws. These rights include:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt-out of the sale of your personal information
• The right to non-discrimination for exercising your CCPA rights

To exercise your rights under the CCPA, please contact us at support@macrosnapai.com. We will verify your request using information associated with your account, including email address. Government identification may be required. California residents can make a request no more than twice within a 12-month period.

14. Florida Privacy Rights

Under Florida law, specifically the Florida Information Protection Act (FIPA), businesses are required to take reasonable measures to protect personal information and notify affected individuals in the event of a data breach. As a Florida-based service, we comply with all applicable Florida privacy laws and regulations.

Florida residents have the right to request information about how their personal data is used and shared. To exercise your rights under Florida law, please contact us at support@macrosnapai.com.

15. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time, with or without notice to you. Any changes will be effective immediately upon posting the updated Policy on our Services. Your continued use of our Services after any modification to this Policy will constitute your acceptance of such modification. We will notify you of material changes by posting a notice on our Services or sending you an email at the email address associated with your account. It is your responsibility to review this Policy periodically to remain informed of any updates. If you do not agree with any changes to this Policy, you must discontinue using our Services.

16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MACROSNAP AI, ITS AFFILIATES, DIRECTORS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM: (I) YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES; (II) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SERVICES; (III) ANY CONTENT OBTAINED FROM THE SERVICES; AND (IV) UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.

17. Severability and Waiver

If any provision of this Policy is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this Policy will otherwise remain in full force and effect and enforceable. The failure of MacroSnap AI to exercise in any respect any right provided for herein shall not be deemed a waiver of any further rights hereunder.

18. Governing Law

This Policy shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. You agree that any legal action or proceeding between MacroSnap AI and you for any purpose concerning this Policy or the parties' obligations hereunder shall be brought exclusively in the state or federal courts located in [SPECIFIC COUNTY], Florida. You hereby waive any venue or inconvenient forum defense to any proceeding maintained in such courts.

19. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, please contact us at: support@macrosnapai.com.